For the last two decades or so, the average water consumer has turned to bottled water to fill their daily water intake quotas. This "new water craze" was created primarily due to serious quality issues with modern tap water supplies like the 1993 Milwaukee cryptosporidium outbreak that infected more than 400,000 city residents.Bottled water companies, promising a purer, healthier water product than tap water, have expanded exponentially in order to supply growing demands for drinking water. Americans alone spent more than $9.8 billion on bottled water at an average cost of more than $1.5 per bottle. This is an amount that’s almost identical to what the United Nations estimates would be necessary to ensure acceptable sanitation and water for those at risk in the developing world
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Clearly, the bottled water industry is here to stay and they spend a ton of money in advertising and "research" to make sure that the demand for bottled water keeps growing.
However, as health-conscious and well educated consumers we must ask ourselves:
- How much do we really know about bottled water?
- Is the price of bottled water worth our hard-earned money?
- Do we, as consumers, receive better quality water in bottled water?
- How does our multi-billion-dollar bottled water consumption effect our environment?
Think Outside The Bottle
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In 1999, the National Resources Defense Council (NRDC) published the results of a four-year study in which researchers tested more than 1,000 samples of 103 brands of bottled water. What follows is some disturbing key points from this report. Nothing has changed in the last ten years since then. - An estimated 25 percent or more of bottled water is really just tap water in a bottle—sometimes further treated, sometimes not.
- In an interesting study conducted by Showtime television, the hosts found that 75% of tested New York City residents actually preferred tap water over bottled water in a blind taste test.
- While municipal water systems must test for harmful microbiological content in water several times a day, bottled water companies are required to test for these microbes only once a week.
- Loopholes in the FDA’s testing policy do not require the same standards for water that is bottled and sold in the same state, meaning that a significant number of bottles have undergone almost no regulation or testing.
- 18 of the 103 bottled water brands tested contained, in at least one sample, “more bacteria than allowed under microbiological-purity guidelines.”
- More than 1.5 million tons of plastic are expended in the bottling of more than 100 billion liters of water each year.
- The energy required to manufacture and transport these bottles to market severely drains our limited fossil fuels.
- The production and transportation of bottled water spew more than 2.5 million tons of carbon dioxide into our atmosphere where it contributes to global climate change.
- One fifth of the brands tested positive for the presence of synthetic chemicals, such as industrial chemicals and chemicals used in manufacturing plastic like phthalate, a harmful chemical that leaches into bottled water from its plastic container.
- Bottled water companies, because they are not under the same accountability standards as municipal water systems, may provide a significantly lower quality of water than the water one typically receives from the tap.
If these points are to you as eye-opening and somber as they were to us then the next question one should ask is: What can I do about all this? How can I protect my health, my family's health, my wallet and my environment?
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